Tag Archives: money script

Optimism is key if couples are to move ahead in tough times. Coca-Cola’s history of positive messaging is legendary. During the recession of 1980, consumers were reminded to “Have a Coke and a smile.” But we all know it takes more than a coke and a smile. Try to access your money script, which is governed by a process outside consciousness in the part of the brain called the amygdale. By understanding how your family of origin dealt with money – and your emotional reaction to it – you’ll gain … Continue reading →